Blueye

Web-launch of the first consumer underwater drone.

Introduction

Serving as a digital diving mask, Blueye allows anyone to freely explore the ocean’s hidden depths on their smartphone or tablet and then share high-quality videos of their underwater adventures online with a cinematic experience made by the world’s first ocean drone for consumers.

The Challenge

Blueye wanted to tell the story of its first product, the Pioneer underwater drone, and publish the pre-reservation campaign in a responsive, friendly and engaging website.

The whole story had to be explained in a single-page hotsite for the public: a product that is the first of its kind in the market, how it works, main features, what comes in the box and the reservation offer.

The Challenge

Alice is a set of tools that is used throughout all departments of the company, from sales to accounting. Each tool is seen as separate product that shares components and functionalities with others in the platform ecosystem. Designing solutions for the platform requires a holistic perspective of the functions and a special care with the design system.

With the sudden growth of Loadsmart, several products had to be scaled for larger operations while new and smarter solutions designed from scratch and added to the platform.

My Role

The project evolved from an initial idea to an ambitious goal towards the end of the year of 2016. To make it viable for holidays release, I worked together with a branding specialist and a front-end developer to design and deliver the website within 4 weeks from the start.

While creating the structure and usability, I consulted with branding and iterated with front-end almost simultaneously to make the process as swift as possible.

STRUCTURE AND INTERFACE

After a desk research of similar product releases, we divided the structure into 4 sections: above fold showing the offer, a video and a short product description; below fold with features and technical details; scroll down to offer details; and footer with newsletter and sitemap.

Wireframe
BE_1
Web_Desktop4
Web_Desktop6
Web_Desktop8
Interaction

Takeaways

Presenting a brand new product to the market is a privilege to any designer. As was the privilege of working with talented people that were able to make this happen with the tight schedule. The website has changed end evolved a lot since its first launch, but still holds the same structure designed by our team.

Since this release, Blueye collected many innovation prizes and was mentioned in the biggest media channels (The New York Timesο»Ώ, CBS, Discovery, Forbes and others). Together with Eggs Design, it also won the DOGA Award 2017 for best Design and Architecture.

Takeaways

Presenting a brand new product to the market is a privilege to any designer. As was the privilege of working with talented people that were able to make this happen with the tight schedule. The website has changed end evolved a lot since its first launch, but still holds the same structure designed by our team.

Since this release, Blueye collected many innovation prizes and was mentioned in the biggest media channels (The New York Times, CBS, Discovery, Forbes and others). Together with Eggs Design, it also won the DOGA Award 2017 for best Design and Architecture.

Other Works

πŸ”’ AliceThe technology behind a freight logistics service

LoadsmartA design made to disrupt truckload shipping

Loadsmart MobileNative app designs for iOS and Android

πŸ”’ PiqlPhysical preservation of digital files

BlueyeThe first consumer underwater drone

DNV-GLAn oracle of maritime standards

ProteketShop experience for teeth prosthesis

FugroA constellation of satellites on your phone

πŸ”’ _nessCustomized branding of an internal UI

Piezo ShowerA self-heating shower

πŸ”’ AppconThe conference of new technologies

Β© 2018 VICTOR STELMASUK.  ALL RIGHTS RESERVED.